![]() Consumers like to order ready-made food such as Cantonese pork belly soup and Inner Mongolia’s on-the-bone leg of lamb that are believed to hold the power to overcome illness in Chinese culture.īesides food, consumers across China are also buying gift boxes from e-commerce platforms. 16 on Alibaba’s online marketplace Taobao. Searches for ready-made meals linked to Chinese food therapy more than quadrupled year-over-year from Jan. Over 80% of shoppers ordered meals for four to six people, according to the platform. Families across several generations will sit around the same table on New Year’s Eve.Īlibaba’s high-tech grocery chain Freshippo rolled out pre-made family-sized meals this year, featuring seafood, Cantonese soup and eight treasure sweet rice. ![]() The reunion dinner, or Nian Ye Fan in Chinese, is the year’s most important meal. Chinese Consumers Shop Online for Lunar New Year Reunion DinnersĬhinese New Year feasting is celebrated with an e-twist this year as party goers turn to e-commerce platforms to order ready-made meals and gift boxes. Scroll down to see what Chinese consumers are buying from Alibaba Group’s e-commerce platforms. 5.Īs the country emerges from the pandemic, tens of millions of people are traveling to their hometowns for family reunions, creating a wave of spending in Nian Huo, or Lunar New Year specialties. Celebrations will continue until the Chinese Lantern Festival on Feb. Lunar New Year, also known as Chinese New Year, is the most widely celebrated and important holiday in China and falls on Jan. So prepare packets of hongbao and bokjumeoni filled with crisp new notes as it is symbolic of a new year.This week, Chinese consumers are hopping online to order rabbit-themed goods and pre-made meals for the Lunar New Year, If you are an elder in the family and have the younger generations of the family visiting, it is customary to give packets of money after they have wished you a happy new year. In the run-up to Lunar New Year, many Asian grocers would usually stock up on these pre-packaged gift baskets, though a personally home-made gift basket is always greatly appreciated. Elders and married couples prepare hongbao (red packets) to giveaway to the younger generations.įor adults giving to adults or even business partners, these gifts are usually gift baskets full of foodstuff, traditional herbal medicine and snacks, tea, fruits, and alcoholic beverages. Gift-giving is an important aspect of Lunar New Year celebrations, however, unlike a festival like Christmas, you don’t have to crack your head over what to buy as gift-giving is usually dictated by age-old traditions. ![]() As a good luck charm, Korean households would hang a bamboo strainer known as the bokjori on a wall in their house. It is also worth noting that if you are wishing a Chinese or Korean family, don’t write anything, especially their name, in red ink as it is an allusion to harm or death. The Koreans, on the other hand, see red as symbolic of passion, which isn’t widely appropriate for Seollal, the Korean Lunar New Year. They would also celebrate the occasion by putting up auspicious plants such as a peach blossom or kumquat trees. As such, Chinese and Vietnamese communities would literally paint the town red by putting up red decorations such as lanterns and paper cut-outs bearing expressions of hope for a happy and prosperous life. Red colour represents happiness, good fortune, and celebration for the Chinese and Vietnamese. For the Chinese and Vietnamese the most dominant shade of the season is red, as it bears the same association of happiness, good fortune, and celebration. ![]() ![]() Colours play a very important role in Chinese, Vietnamese, and Korean cultures, and the Lunar New Year is always a festival of bright and vibrant colours. ![]()
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